About

After years working in the beauty and fashion world, our founder knew firsthand how difficult it could be to keep hair truly healthy. Constant brushing, tight styles, layers of gel, wax and spray, followed by hours of waving, crimping, curling and heat styling, eventually left her hair damaged, fragile and noticeably thinning.

Looking for a better way to care for it, she turned to what she had always trusted: thoughtful, natural care. Drawing from her own in-depth research, a careful review of existing scientific literature, conversations with some of the best in the beauty industry, and a deep interest in botanical wellness, she began developing her own oil blends using carefully selected Ayurvedic and botanical ingredients.

Rather than relying on a single hero ingredient, she sought to create a comprehensive formula that could care for the many factors behind the appearance of thinning hair, from a stressed or imbalanced scalp to dryness, breakage and weakened strands. Just as importantly, she wanted something beautifully simple and intentional, without unnecessary synthetic fragrance or harsh additives commonly found in conventional hair care.

ROOT was never created to become a product. It began as a personal ritual, made for herself and quietly shared with the people closest to her. Their love for the formula, and insistence that she share it beyond that circle, eventually became EUMERO.